No one likes taking part in a dull, predictable conversation. No one likes watching boring interviews. But all of us enjoy interviews that accidentally turn into an argument or that make us feel good about ourselves. The best way to do that is to ask thought-provoking and insightful questions such as:
- What did you feel when your father passed away? How would you describe that feeling?
- Why you didn’t leave the country after those events? What impact did this decision have on you?
- What’s your attitude to those who thinks this way? Do you agree they should be…
You got the idea. Thought-provoking questions are necessary if you want your interview to be engaging and memorable both for your guest and your audience. Here’s how they contribute to that.
- Help you stand out among other interviewers.
- May lead to a series of questions and topics you didn’t expect to arise.
- Make the interviewee look good or put them on the spot instead.
These types of questions spice things up and put your interviewee on a spot. It shouldn’t necessarily be an open conflict, but it should be provocative and hard to answer right away. Easy questions have no challenge for the interviewee. So this is one way to use those questions: create a small conflict and push the buttons that may lead to a debate.
Though there’s another way to use thought-provoking questions. Put the interviewee in a spot where they can express their opinion and prove their expertise and status. Give them the green light to show their best side. That’s why people do interviews: to build their media platform, to share their ideas with a new audience, and to feed their ego.
It’s totally fine to use insightful questions to make your hero look good in the eyes of their followers. Their answers will also make their audience feel smart, valued, and honored.