Marketing is everywhere. Someone’s ad is targeted at you when you’re taking shit. Someone is trying to sell you their stuff right now while you’re reading this post. Brands have gone too far playing this marketing game. It stopped being funny. It has become more of a burden.
People are tired of marketing. Badly. Especially of the one that teaches how to live your life, treat your kids, or become a better version of yourself. They say, “You're imperfect. Do this and you’ll become that. Buy this thing and it’ll empower you to do those cool things.” All kind of bullshit like this is ubiquitous. It’s all over the place.
Brands keep selling magic pills when people know it’s a myth. Fuck them.
No surprise we’re so tired of marketing. No one likes to be taken for a fool. People have learned most of the marketing tricks they used to fall prey to. They don’t fall for them anymore. But most marketers are too short-sighted to see that. So they keep pushing.
People don’t want to be manipulated or be taken advantage of anymore. They seek respect, trust, and care. They look for help, support, and understanding. They have always been looking for those things, long before marketing was invented. People want to see they’re heard.
To put it simply, marketing is any communication between a brand and a customer. However, most of the time you don’t even know you’re a customer. Brands simply push something towards you without asking: an email, a message, a call, an advertisement.
You’re no longer taking an active part in this play. You’re an impersonal audience they sell to. You are to watch and choose between Y and N buttons. That’s your role when it comes to marketing today. No one give a shit what you need.
But marketing is not about selling by force. It’s about selling to the right people by fitting their needs and solving their problems the way they expect.
- Marketing is not about bombarding people with calls and emails. It’s about talking to the right person as if it was a private meaningful conversation with a friend which is in need right now.
- Marketing is not about deciding what is the best color for the CTA-button or if it should have an outline and a shadow. It’s about finding the right words and images to convey your message, to make others feel they belong.
- Marketing is not about a bouncing popup-window that appears when you’ve just opened the website. It’s about letting people look through your page and make an informed decision on their own.
We need to remarket marketing. We need to have a clear and honest conversation with people we’d like to see as our customers and clients. That would be a great start.