Leadership

Protect your people

Working in studios designers face three challenges:

  1. Toxic environment: time tracking, project managers constantly hanging over your shoulder, endless meetings, and other.
  2. Lack of direct communication with a client. Managers are often a hindrance, not a solution of the problems. Designers act blindly.
  3. Useless and unimportant work. People are thrown on projects and products no one cares about. That’s devastating.

If you’re a leader, a manager, or a CEO, avoid these three things in your team. Protect your people’s time, respect their focus, and feed the motivation.

Keep your pace ★

Writers and designers are afraid of ChatGPT and other AI services popping up all over the place. They shouldn’t be. It won’t leave you out of work unless you do one thing: keep moving.

TV didn’t kill theater. The internet didn’t kill TV. Remote work didn’t kill offices. Those things changed the game, but didn’t kill prior technologies. They just kept going. Nobody likes change, but it’s not death.

AI is yet another tool to your arsenal. It won’t replace you, because it can’t feel and reflect. It runs algorithms designed by… humans. It was designed to replicate and repeat ideas invented by humans. And most of the work today can’t be trusted to AI. Not without a human supervision.

ChatGPT can write a good summary, give some ideas, and spur your imagination. But it can’t create new meanings. Humans exceed AI in innovation. And I don’t think AI will ever come any close to what we are capable of when it comes to creating new paradigms, concepts, and ideas.

Don’t panic. It’s a long-term run. A marathon, not a sprint. Keep your pace and stay in the game as long as you can by bringing new meanings and ideas to the people you serve. It never goes out of fashion.

Know your focus ★

For the past three years I’ve worked with and for various product and SaaS teams. They were from different industries. But all of them had one common problem—bad focus.

I can’t count how many times I’ve seen small teams and products initially aimed at a certain audience transformed in the minds of their founders into humongous, rigid structures. Simply because founders lost their focus.

I can’t count how many times I’ve heard these words: “We need to get attention of everyone on our product. Our product should be universal. Our goal is to corner the market and beat those big guys!”

Really? I believe your starting plan was to create a better user experience for a certain segment of the market, rather than corner it. But appetite comes with eating. This rising appetite blinds people and makes them lose the way.

Knowing your focus and saying no to other things is the most important lesson I’ve ever learned.

The lack of focus erodes ability to flex and accomplish your initial goals. In 99% of the cases the focus shifts to money, and here’s why.

Startups are hungry and it’s a good thing. Business should stay hungry. Hunger keeps the mind clear and the focus precise. However, you have to control your hunger and not let it become a starvation. Have a bite once in a while. Starving businesses lose their focus easily.

It’s not long before they start eating anything that comes their way, just to beat this sick feeling at the pit of a stomach. Side projects, little opportunities to make some money on the side, new feature that your customers want to see, a darn dark theme, or a mobile app. That’s how it always starts. The end is never that fun though.

You probably wouldn’t like the idea of feeding your body with crap like chips and coke. To stay healthy, efficient and strong you have to eat proteins, slow carbons, greens, and drink a lot of water, not soda. The same goes for business. You should be cautious about what you’re feeding your product with. The businesses feed with ideas, hypothesis and guesses you take. Take one and go with it. Don’t squander.

Control your hunger and know your focus. Otherwise you’ll end up creating a product that has no market, no demand, and no unfair advantage. All of that is simply because of a bad focus.

Always be the last to speak

Good leaders are always the last to speak on a meeting. They let the other team members share ideas and feel appreciated for their opinions, and only then they make a decision.

Bad leaders never care for a another opinion. They’re too busy enjoying their power of a leadership. Team members with this type of leaders simply become indifferent to the decisions their leader makes. They end up feeling burned out and useless.

For leaders it’s important to see the whole picture, not just fragments of it. If a leader speaks first he or she doesn’t let team members have their say. Such a leader will never learn what real picture looks like!

Therefore, always be the last to speak.