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Nine steps to writing a good follow-up email ★

Most people spend hours writing follow-up emails after meetings with their clients. They keep looking for the right words that will work. However, follow-up emails aren’t about the right words and metaphors. Speed and accuracy is all they require.

A follow-up email is easy to turn into a template and reduce the time of writing one to 20−30 minutes maximum. The meeting itself is where all the magic happens. Here’s a ready-to-go plan to nail follow-up emails, follow it and you’ll be able to build trust with your clients way faster than before:

  1. Read up and prepare questions. The best meeting is the one you’ve planned in advance.
  2. Show up on time, don’t make your client wait for you.
  3. Remind participants why you’re having this meeting and draw a short plan of what’s going to happen next.
  4. Ask questions, shut up and listen to the answers—that's the most important part. Your client has all the necessary information you need to solve your problem.
  5. Ask additional questions to clarify anything you didn’t get or have doubts about. Don’t be timid, it won’t help you to do a good project.
  6. Make notes during the meeting. Write down only core ideas and thoughts. It shouldn’t be a word-by-word transcript.
  7. Edit notes and turn them into a list of agreements, certain steps, and tasks with deadlines.
  8. Send the list of agreements and the following steps to your client within one hour span after the meeting. Ask them if you got it right and offer to make suggestions to your notes if not.
  9. I added this point to make the total number odd.

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How to deal with failure and reduce the stress it brings ★

It’s been three days since my wife and I returned home from a short trip to Ufa, the capital city of Bashkortostan. It was our first trip together in six months, so we were expecting it like never before.

We did all we could to make this trip joyful and pleasant: booked a good four-star hotel, asked our friends to recommend us good restaurants and cafes, and made a list of places to visit and local food we should try. However, everything that could go wrong went wrong on that trip.

The mishaps started right after we arrived. We planned this short vacation a month ago to get to the concert of Pompeya, a Russian indie-rock band that sings in English. The organization was so bad that there was a cram. As the gig started, soon my wife and I were squeezed between two flows of people like rye in the windmill. So, we had to leave and listened the rest of the show from the distance.

For the next two days, bad luck followed us. Everywhere we went we encountered indifference from waiters and baristas, rudeness from people in the street, and prying eyes of random passersby. In all the restaurants we visited the food was unsavory or cooked in some weird way. For example, in one place we were served an Italian pizza with dill, and in other cafe—a waiter brought eggs Benedict that were watery.

That’s how we felt during this trip at restaurants in Ufa

The city of Ufa is a nice place from an urban perspective: there are many parks and green cozy alleys, breathtaking landscapes, lots of old merchant houses, and unique local wooden architecture. But we didn’t have a chance to enjoy the city, because we didn’t feel welcome there.

Even though I can’t say our trip was a pleasant experience, we accepted it and tried our best to enjoy it anyway. As soon as we realized things weren’t going the way we wanted, we made up our minds to accept anything that would happen and live every moment as is, not trying to control the consequences of our choices.

We can’t control the outcomes

The only two things you can control in life are your perception of events and your attitude to the impact they have on your life. You have the power to make conclusions and decisions you think are best for you. But you can’t control the outcomes.

You can design a great process, tweak your mind to the right tune, thoroughly manage your daily routine, and still get the wrong result. It’s insane, but it happens every day. And when it does, it’s crucial to focus on the next attempt rather than the outcome you are aiming for.

I rewrote this post three times before I got it right

There’s no 100% working solution that will lead you to success. There are no magic pills. The previous experience that worked in the past can become a letdown or another pitfall in the present. The only reliable tactic is to keep trying and not be afraid of failure.

Failures always come with stress, and it’s a good thing. Stress kept our ancestors looking for a better place to settle. Stress and hunger kept them seeking an easier and more reliable way to get food—that's how livestock and crop production emerged.

Stress and failures are the essences of life, without them, we’d be extinct. So if you’re feeling stressed right now, that’s OK. You can’t completely remove stress from your life, but you can change your attitude toward it. Legitimize failures, let them be.

Babies are best at failing, and they don’t give a shit about it!

Think of a baby boy who learns to stand and walk. He doesn’t care if he falls a thousand times before he can stand holding onto the edge of his bed. He doesn’t give a shit! He keeps trying, and, in the end, he gets there. We are no different from them!

Another great example is people who run marathons. Marathoners don’t run a marathon on their first attempt. First, they run 1 km, then 2, someday they run 5. Then they run 10, 20, and only after years of training—a marathon. They don’t care much about failures, because it’s OK not to be capable of running 42 km from scratch.

Legitimizing failures is the healthiest way to handle stress. By changing your attitude to setbacks you can greatly reduce the amount of stress in life. This will release more time for new attempts and ideas, and allow you to see solutions that were unavailable to you before.

Pain is inevitable, suffering is optional. The same goes for failures and stress.

I kept writing (process) until I was satisfied with the final draft (outcome)

Accept failure when it comes your way. Never think you’d fail, but also never regret it when you do. Go forward, do your best, and never look back. Then it’ll be easy for you to start over as if nothing bad happened at all. That’s the best way to master the game. Any game.


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Failures are our best teachers ★

Yesterday I woke up at 5 a.m. and couldn’t sleep. Trying to fall asleep again, I caught myself ruminating the following words in my head: “Failures are our best teachers”. Suddenly the whole story started to unfold in my mind, so I jumped up, took my laptop and started typing it until I lost my train of thought.

Half an hour later, I had a draft about the benefits that failures and mistakes bring us. Thus was born this post and Twitter thread for Timestripe.

Failures are the best teachers. Here are eight reasons why:

  1. Mistakes increase importance of wins. Failures teach us so much more than any success could ever teach. If it weren’t for our failures we wouldn’t value our wins and achievements, because there wouldn’t be anything to measure or compare them by.
  2. Continuous success blinds us with illusions. Successful projects and positive outcomes are necessary, but they don’t teach us much. Instead, they make us get along with the idea that if it worked this time it will always work in the future. But it won’t. That’s a cognitive bias we get trapped into. Failures, on the other hand, teach us that if something didn’t work it didn’t work only here and now in this very conditions, in this context, on this project. It doesn’t mean it’s impossible or it won’t work some other time in some other place.
  3. Failures teach us patience. Having failed doesn’t mean we should stop trying. Failing at something teaches us to be patient and persistent about our approach. We learn to make projects and achieve results with a small steps strategy, not by making one perfect decision.
  4. Failing shows it’s OK to be wrong. It’s not the end of the world. Everyone makes mistakes. Even the great minds did. Why should we be perfect? There’s no need for that, no one expects that from us. We’re only expected to fulfill the commitments we’ve made. Nothing else.
  5. Mistakes encourage us to enhance our process. Failures help us discover the hidden power of limitations: time, money, and our physical capabilities. Any project has a limited amount of money and a deadline. Nor can we be productive six-eight hours in a row. Limitations help us find a solution within our available sources.
  6. Failures teach us to value the way, not the goals. Failures and limitations teach us to be flexible and not to put all our money and time on one great idea that will do all the work. Instead, we become more committed to consistency and methodicality rather than an occasional success. They matter more in the long run.
  7. Having failed doesn’t equal being bad at something. In the end, failures don’t define us as bad workers and contractors, or as being bad at our craft. They only mean that we chose the wrong way to solve the problem, and now we’re going to find another one until we find the right solution.
  8. To learn and improve you should be ready to fail. Writing this thread I recalled a good dialogue from “Game of thrones” that happened between Jon Snow and sir Davos Seaworth after Jon’s resurrection:

Jon: I did what I thought was right. And I got murdered for it. And now I’m back. Why?

Sir Davos: I don’t know. Maybe we’ll never know. What does it matter? You go on. You fight for as long as you can. You clean up as much of the shit as you can.

Jon: I don’t know how to do that. I thought I did, but… I failed.

Sir Davos: Good. Now go fail again.

If you’ve failed recently, don’t panic. Don’t stop dreaming, and don’t stop moving forward. Just go fail again.


This post was initially published as a thread on Twitter and in Timestripe Journal. Subscribe to Timestripe to receive new posts right into your inbox.

The most important step in your life ★

We tend to plan everything, foresee all possible options, calculate all risks, to think about ways to retreat in advance. Most often in vain. This strategy is ineffective, 'cause most of our fears never come true. But there will always be something we couldn’t anticipate.

Our brain constantly wants certainty, otherwise, it begins to think we are in danger. But visualizing the future in detail is too costly for the brain. And when our expectations don’t match reality, it’s also painful for the psyche. Instead of trying to predict our future, we should focus on the next step. It’s a gentler approach, with no pressure and stress.

The most important step in your life is the next step. Not the one from five years ago, not the one you’ll take a year from now. Just the next step of yours.

If you have a big goal or task in front of you and you have no idea where to start, or how to approach it, try not to think of it as a big goal. Instead, think of what your next step might be and take it. This little trick will help you overcome the numbness and begin to act.

The value of life ★

The secret of happiness can be revealed with a simple thought. Life is always beautiful. No matter what shit may come and happen, life is good simply because being alive is better than being dead.

Our life is very erratic and inconsistent. You won’t have forever what you have now in your life. Someday it will end. All of it. And there will be nothing to enjoy, nothing to look at, and nothing to regret about.

Even though sometimes life puts us to the test it doesn’t make life less precious and amazing. To live is always good. Remember that both in the moments of joy and in the moments of grief.

The value of life is in life itself, not in how easy or hard this life is for you.