There are two ways to editing your texts: by adding or by shedding. So ask yourself while working on your next article, post, or any other type of copy:
Do I need to add something or do I need to shed something?
In the end, it boils down to one of these two options.
When we two parted
In silence and tears,
Half broken-hearted
To sever for years,
Pale grew thy cheek and cold,
Colder thy kiss;
Truly that hour foretold
Sorrow to this.
The dew of the morning
Sunk chill on my brow—
It felt like the warning
Of what I feel now.
Thy vows are all broken,
And light is thy fame;
I hear thy name spoken,
And share in its shame.
They name thee before me,
A knell to mine ear;
A shudder comes o’er me—
Why wert thou so dear?
They know not I knew thee,
Who knew thee too well—
Long, long shall I rue thee,
Too deeply to tell.
In secret we met—
In silence I grieve,
That thy heart could forget,
Thy spirit deceive.
If I should meet thee
After long years,
How should I greet thee?—
With silence and tears.
George Gordon Byron, 1788−1824
My friend Tonya Alexeeva posted this on Twitter some day:
“Tomorrow begins my intensive one-week course on machine learning. I just realized I’m not used to make notes, but it would be great to revise this material later. Any tips for making notes for technical subjects and coding?”
I came across her tweet and gave a piece of advice on making notes during meetings and lectures. Here’s my perspective:
I don’t think there are any special tips for machine learning. No matter what subject you’re learning, techniques are pretty much the same. There’re dos and don’ts.
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For six years of writing I used to believe the more platforms I post on, the better. It wasn’t a very effective strategy.
Yesterday I deleted my Twitter and Instagram accounts, and soon my Telegram channel will be closed. Starting from today I will keep writing only on these three platforms: this website, Substack, and Mastodon.
The less platforms I have to maintain, the more attention I can pay to the writing and not the distribution.
If you’ve been feeling overwhelmed lately, seek an opportunity to reduce the amount of projects, errands, and tasks you’re dealing with. Keep three the most important to-dos you have on your list, start with them and drop everything else. You’ll get back to it later after you’ve handled the essentials.
If three is too much for you right now, cut it to one to-do. The less, the better:
When life pushes hard, don’t try to bear it all on your shoulders. Reduce the number of options, select the most important thing to focus on, and after it’s done move to the next most important thing on your list.
One-thing-at-a-time strategy always works, plenty-things-at-a-time strategy—not so often. The less, the better.
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No one likes taking part in a dull, predictable conversation. No one likes watching boring interviews. But all of us enjoy interviews that accidentally turn into an argument or that make us feel good about ourselves. The best way to do that is to ask thought-provoking and insightful questions such as:
You got the idea. Thought-provoking questions are necessary if you want your interview to be engaging and memorable both for your guest and your audience. Here’s how they contribute to that.
Thought-provoking questions:
These types of questions spice things up and put your interviewee on a spot. It shouldn’t necessarily be an open conflict, but it should be provocative and hard to answer right away. Easy questions have no challenge for the interviewee. So this is one way to use those questions: create a small conflict and push the buttons that may lead to a debate.
Though there’s another way to use thought-provoking questions. Put the interviewee in a spot where they can express their opinion and prove their expertise and status. Give them the green light to show their best side. That’s why people do interviews: to build their media platform, to share their ideas with a new audience, and to feed their ego.
It’s totally fine to use insightful questions to make your hero look good in the eyes of their followers. Their answers will also make their audience feel smart, valued, and honored.
Writers and designers are afraid of ChatGPT and other AI services popping up all over the place. They shouldn’t be. It won’t leave you out of work unless you do one thing: keep moving.
TV didn’t kill theater. The internet didn’t kill TV. Remote work didn’t kill offices. Those things changed the game, but didn’t kill prior technologies. They just kept going. Nobody likes change, but it’s not death.
AI is yet another tool to your arsenal. It won’t replace you, because it can’t feel and reflect. It runs algorithms designed by… humans. It was designed to replicate and repeat ideas invented by humans. And most of the work today can’t be trusted to AI. Not without a human supervision.
ChatGPT can write a good summary, give some ideas, and spur your imagination. But it can’t create new meanings. Humans exceed AI in innovation. And I don’t think AI will ever come any close to what we are capable of when it comes to creating new paradigms, concepts, and ideas.
Don’t panic. It’s a long-term run. A marathon, not a sprint. Keep your pace and stay in the game as long as you can by bringing new meanings and ideas to the people you serve. It never goes out of fashion.
I ran into this thread by Andrew Nalband where he shares a technique of marking text bold and color highlights to make it easier to scan the draft. Good point, but he does it the wrong way.
Take a look at Andrew’s draft. You can see words, but they make no sense without a context. What does mean “content” in the middle of the first sentence? How is that related to “presentation” and other words marked bold below? You have to read the whole sentence to understand this text.
Here’s another example. I excerpted a few paragraphs from El Pais article and marked their random parts bold. If you read only the bold text, you won’t get a shit of what’s going on here.
Bold text in the middle of a paragraph is a bad idea. It doesn’t help a reader get to the main idea faster and doesn’t make it easier to skim through. On the contrary, it creates additional visual noise and thus hinders reading.
In the end, a reader has to do the double work: read the whole text and fight the distraction. You wanted to draw their attention to some important fact, but instead you made them read the whole thing.
Fortunately, it’s easily fixable. Mark text bold only in the beginning of a paragraph. In this case, your text will look like my post about failures:
This way you don’t have to jump over the text, all you need to do is to scan the beginnings of the paragraphs. It’s way faster and easier to do.
It’s also more convenient for a reader to digest a piece structured this way. Even if people won’t read the whole piece, they’ll be able to catch the core idea of my post and get what they’ve come for.
Let me share two principles that help me write consistently and be abundant: write everything down and keep it simple. Let’s look at them closer.
Write everything down. It’s a fundamental principle of my writing process. I guess nothing gave such a boost to my writing as building a habit of taking notes. There are three reasons for doing that:
Keep it simple. I’m talking about note-taking, of course. I know that some of you may have a tendency to hunt for a new super powerful all-in-one perfect application that would empower you to start taking notes. I’ve been down that road. That’s a self-deception.
Dump this idea. Don’t wait for the perfect tool. It won’t make a difference to the world, but your writing may.
You already have a note app on your phone. It already has hashtags, folders, headings, bullet points, etc. You don’t need a list of unique features to make a grocery list, same goes for ideas. All you need is to start writing them down.
The simpler your note-taking process is, the better. I use standard Notes by Apple to jot down my thoughts. It’s enough to capture the idea that came to me and make the first draft so I could forget about it and move on. Any app that has autosave, folders, hashtags, and cloud sync will work.
To sum up:
The next time you’re going to write something on social media, open you notes, pick one topic and simply edit this. No need to write from scratch anymore, you will always have a list of ideas to go with.
Most people spend hours writing follow-up emails after meetings with their clients. They keep looking for the right words that will work. However, follow-up emails aren’t about the right words and metaphors. Speed and accuracy is all they require.
A follow-up email is easy to turn into a template and reduce the time of writing one to 20−30 minutes maximum. The meeting itself is where all the magic happens. Here’s a ready-to-go plan to nail follow-up emails, follow it and you’ll be able to build trust with your clients way faster than before:
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One of the most common mistakes writers do is writing without research. That’s one of the reasons so many authors have a writing block and wrinkle their foreheads over the blank sheet. They simply don’t have an idea what they’re going to write about!
It may sound ridiculous, but writing doesn’t begin by opening a laptop or picking a pen and a notebook. The stories are born in your mind, not on the screen of your laptop. That’s why I recommend starting with questions and researching the topic in the first place.
Imagine that you’re writing a commercial copy for the website. Schedule a call or a meeting with a client and ask them about their business. Where their strengths lie, how they managed to overcome the previous crisis, how they see their mission, and why their product is considered the best on the market. Of course, questions may differ depending on the area you’re working in.
Ask as many questions as you can find, don’t interrupt, just listen and make notes. Now that you have all the necessary ingredients for your story, wait till it gets done. It works the same way we make soup: we put the ingredients in the pot and then leave it on the stove till it’s ready. The more complex the topic the more time it may require to research and get things clear. Sometimes I need to hold several meetings with a client before I can draw the first draft.
The hardest part of writing is to find a metaphor to convey the principal idea of your story clearly and succinctly. When you find one, it’s easy to unfold the story. Questions and research help you decompose the problem you’re trying to solve for a reader. So, ask questions, listen carefully, and you won’t miss your metaphor.
Never start writing until you have the whole story unfolded in your head until you know exactly what you’re going to write about. When you know how you’re going to tell your story, writing a good text will become a matter of your skill and experience, not talent or inspiration.
Never start writing until you have the whole story unfolded in your head until you know exactly what you’re going to write about.
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