We tend to plan everything, to foresee all possible options, to calculate all risks, to think about ways to retreat in advance. Most often in vain. This strategy is ineffective, 'cause most of our fears never come true. But there will always be something we couldn’t anticipate.
Our brain constantly wants certainty, otherwise it begins to think we are in danger. But visualizing the future in detail is too costly for the brain. And when our expectations don’t match reality, it’s also painful for the psyche. Instead of trying to predict our future we should focus on the next step. It’s a gentler approach, with no pressure and stress.
The most important step in your life is the next step. Not the one from five years ago, not the one you’ll take a year from now. Just the next step of yours.
If you have a big goal or task in front of you and you have no idea where to start, how to approach it, try not to think of it as a big goal. Instead, think of what your next step might be and take it. This little trick will help you overcome the numbness and begin to act.
Never follow trends. Any design should start with a blank canvas, any copy should begin with a blank Google Doc with a blinking cursor in it. Solutions are born in the head, not on the screen.
It’s no use aligning your work with trends or reading another top-10-design-trends-of-the-coming-year article. No one who walked a well-trodden path has ever invented or explored something new.
The only way to create something unique is to think out of the box, to develop your own thinking that will lead to ideas completely different from those that trends dictate.
Trends are a mental trap. They limit designers to a range of customary, safe solutions that don’t excite people. How else to explain hundreds of thousands of identical landing pages, dull logos, and Corporate Memphis illustrations. All this is the result of following trends.
I publicly declare that trends are bullshit, and I allow you to score on them. If you look for a novelty, swim against the tide.
I present to you the project I’ve been working on for the last month and a half.
There’s a great task-planner called Timestripe. Inside of Timestripe there are climbs—short-term programs aimed at improving of a certain skill or a habit.
I happened to meet the guys who from Timestripe team: Sergey Kulinkovich and Andrey Maykov, both are creators of the product. I offered them my help with copies, and Sergey asked me, «Do you write in English». Apparently, I fucking do.
Within 21 days you’ll learn the basics of writing good and clear copies, and create a few pieces on the topics you’re passionate about. The climb consists of short theory basics and easy-to-do everyday tasks.